By Daily Revelation Correspondent
Ba ZNBC tamwakachinje (you will never change), says activist Laura Miti.
‘Listening to ZNBC News last night, I sat up when I heard Chilufya Tayali quoted. Chilufya Tayali on ZNBC! Expectedly, he had said something anti Edgar Lungu. Ba ZNBC tamwakachinje!” stated Miti.
ZNBC has always been viciously pro-ruling party in their coverage of news, something President Hakainde Hichilema promised would change with his coming to power but to no avail.
Despite being a public broadcaster, with all the citizens mandated towards paying for the corporation, views especially critical of the President, the government and ruling party are very rare in the coverage.
Usually when there is a matter involving a government or ruling party official, clips for them will usually enjoy prolonged visibly but the reaction of the opposition person being attacked will only get a footnote without any accompanying clip.
Most opposition political parties always complain of the coverage on the public broadcaster but change tune when they are elected into office, since they enjoy unfettered positive coverage to the disadvantage of other stakeholders.
The operations of ZNBC are very much at odds when compared to the operations of other public broadcasters like SABC and BBC among others, who offer neutral and independent news coverage devoid of government interference.
If the involvement of a government or ruling party hand is dicovered that usually becomes a serious public offence.